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Small Business SEO Checklist for Your New Website
Creating a website just for the sake of it will never help a new business start off its operations on the right foot. Your website

How to Create a Business Startup Digital Marketing Plan
Planning and strategising are essential to ensuring the success of a startup. Most entrepreneurs make the mistake of believing that planning operations is the easiest

Using Facebook Tools to Market Your New Business
Social media marketing has become indispensable for new businesses that are looking to establish an online presence. Relying solely on websites is no longer good

Product Photography- The Virtual Point of Sale Display
When launching your product to market it can be difficult to understand that while a retailer might agree to stock your product, you cannot sell

Why You Must Measure Customer Lifetime Value
A successful business is built on the back of two indispensable strategies. The first is customer retention and the second is customer acquisition. Marketers often

How to Assess the Risks of a New Business
By definition, an entrepreneur is a person who is willing to take risks in lieu of a profit. Therefore, acknowledging and embracing risk is

The Importance of Word-of-Mouth in the Digital World
The Importance of Word-of-Mouth in the Digital World – By Denise Kennedy – Startupmarketingmentor.com Do you know if your customers are talking about your

Are you sure that you are Communicating the Right Message to your Customers?
Are you sure that you are Communicating the Right Message to your Customers? By Denise Kennedy – Startupmarketingmentor.com Have you ever read an advert, a

Cash flow the lifeblood of Small Businesses – Part 3
Benefits of good cash flow management The overall aim of highlighting the issues mentioned above is to firstly make you more aware of

Cash Flow – The Lifeblood of Small Businesses Part 2
This is the second in our series of blogs on Cash Flow – by Michael O’Brien of Big Red Cloud. Leading on from

Cash Flow – the Lifeblood of Small Businesses
In the First of a 3 part series Michael from Big Red Cloud explains the importance of cash Flow for Startups…. The importance of cash

Learn to build a well-prepared digital marketing strategy and plan
Like most components of a successful business, digital marketing requires some sort of cohesive, holistic strategy and a plan. Your Digital Marketing Strategy is

Employing staff for the first time, what are your tax obligations?
Here we take a look at what you need to know when employing staff for the first time, the common pitfalls, tax saving tips and

Definitive Guide to getting a great website?
Website Design Introduction When setting out on any business venture you want to give yourself every chance of success. Whether you are a start

Yours May be Bigger, but Mine is Better: Ensure You Succeed with a Small Team
A Guest Blog from the smart people at : The HR Department (www.Thehrdepartment.ie) Creators of the Egyptian pyramids understood teams, as did every

How to Keep Customers Focused on Your Website
“Try reading a book while doing a crossword puzzle. That’s the intellectual environment of the Internet.” In his book, “The Shallows: What The Internet Is

8 Tech Trends Defining the Future of Small Business
Hand Print Hewlett-Packard, Lexmark and Canon have touted their web-enabled printers for years–but the hardware wasn’t all that useful or necessary. That has changed. Now,

10 Questions to Ask When Hiring a Webmaster
1. Where can I find current and past examples of your work? Experienced candidates should readily share links to examples of their work that clearly

How to Set Sales Goals for Employees
For small-business owners, working with sales reps for the first time can be a frustrating experience. But establishing expectations early can go a long way

6 Secrets to a Successful Sales Meeting
Sales meetings are a critical component of a great sales culture — an opportunity to build the skills of the entire team and motivate them.

10 Tips to Kick-start Your Sales Skills
After creating her fashion jewelry line KiraKira in 2006, Suzanne Somersall Allis knew her year of design school and dual degree in English and art