Why do we choose one brand over another? Brand loyalty is not a mental act, but an emotional one, and brand loyal customers have an

Back in the old days, when the primary form of networking was face to face, there were simple, universal standards that people used to judge

By any definition, Beyoncé is a superstar entertainer, so it’s hard to believe that she would release an album without any fanfare or advance warning.

1. Not making the deal clear with co-founders You absolutely have to agree with your co-founders early on what the deal is among you. Not

Jennifer Berrent, a partner at the New York office of legal firm WilmerHale, says the three most common mistakes ‘treps make in the early stages

1. Watch Out for Your Advice When I first started speaking professionally and coaching individuals, I never thought that I needed special insurance. It is

In the majority of cases, start-up success or failure is all about knowing the both the how and the why of taking action, and always

It’s no secret that many, if not most, new small businesses and start-ups are home-based. The days when a “virtual office” sounded new and hip

After coming up with an idea for a smartphone-application business in mid-2012, Josh Lee started building it on nights and weekends, in part because quitting

Entrepreneurs who have developed a successful business often wonder if they should franchise as a way to expand their operations. Like any business model, franchising

1. What is a Franchise? The term franchise is generally taken to mean the legal arrangement, whereby one party grants a license to another for

1. Choose the right business for you. Franchisees whose skills are a good match for the business tend to do better than those who are

1. Credit Cards. According to a 2012 National Federation of Independent Business (NFIB) study 79% of small business owners used credit cards to start or

1. Tell your story quick. When pitching investors you have a captive audience. But they won’t stay captive for long unless you can hook them.

1. Our strategy is sustainably differentiated. Demonstrate what’s special about your company and how you’ll keep that strong position. Is your offering fresh and different

It is often said that a recession is the best time to start a business. Well-known companies such as General Electric, Hewlett Packard, CNN, FedEx,

Getting your business structure right from the start is important, In this post we look at the basic structures of a limited liability company.. What

In the majority of cases, start-up success or failure is all about knowing the both the how and the why of taking action, and always

Start-up businesses can fail for a large number of reasons. It goes without saying that the fewer mistakes made the less likely failure will occur.

We can wait for that moment of epiphany when the most amazing business idea will suddenly enter our heads, out of the blue. But let’s

We all know the general consensus that people dread visiting their accountant like they dread visiting the dentist.. but it doesn’t have to be all